What is Digital Marketing?

Digital marketing is the promotion of products or brands using electronic devices such as computers and mobile phones. It includes activities like search engine optimization (SEO), search engine marketing (SEM), social media marketing, online advertising, influencer marketing, content marketing, email marketing, display advertising, e-commerce marketing, conversion rate optimization, cross-device measurement, digital analytics, website design, e-newsletter publishing, blog writing, app development, native advertising, lead generation, remarketing and paid marketing. You can now select digital marketing certification by IIT Roorkee to learn digital marketing online.

Why do You need To Be Using Digital Marketing?

1. Create Awareness

Digital marketing helps you gain awareness about your brand, products, company, and services. Digital marketing creates awareness among people, businesses, and organizations about your product/service offering. In today’s world where everyone is online, digital marketing has become extremely important for business companies to reach their targeted audience.

2. Targeted Traffic

The traffic that comes to your website via social networking platforms, search engines, and blogs is known as ‘digital traffic. Digital marketing enables you to target a specific audience looking for what you have to offer. Once they visit your site, they get what they were searching for. Your business gets a chance to connect with its customers and convert them.

3. Branding

If you want your business to stand out, then branding will help you do just that. Digital marketing gives you the opportunity to create a unique identity for yourself which is a great way to stand apart from competitors. Brands use various strategies such as logos, websites, social media profiles, etc. to give themselves a distinctive and memorable identity.

4. Cost-Effective Way Of Marketing

Because digital marketing offers so many opportunities to reach out to potential clients, it becomes cost-effective too. If your business doesn’t have enough budget to spend on traditional advertising methods, then digital marketing is a good alternative. Also, if you have done your research well and know exactly who your targeted audience is, you won’t need to guess at the cost per acquisition (CPA) or pay-per-click (PPC) strategy.

5. Conversion Rate Optimization

You cannot afford to miss any conversion opportunities, especially when you choose to go with digital marketing. Many times, marketers end up spending money on paid ads that don’t work at all. Hence, they lose more money than they would have spent on other forms of digital marketing. In order to avoid wasting money, you should carry out thorough A/B testing and learn how best to optimize conversions so you can increase profitability.

6. Better Revenues

Every business owner wants high revenues and low costs. And digital marketing provides you both. You can easily track every single aspect of your campaigns including clicks, impressions, visitors, pages viewed, transactions, etc. The key to achieving high revenues is by delivering quality content. Thus, you must make sure that you create content that keeps users engaged and interested in reading more. You can always measure the ROI of your campaign after some time and see whether your efforts are paying off.

Why Choose Digital Marketing Course?

digital marketing course by IIT Roorkee help students understand how to create effective strategies for their business. Students learn about different types of digital marketing and how they work together. They also get to know what makes a good digital marketing strategy.

How Does Digital Marketing Work?

Digital marketing involves many steps including planning, creation, promotion, and analysis. These steps are done throughout the year.

Types of Digital Marketing Courses

There are two types of digital marketing courses:

• Online courses – these courses are delivered over the internet. They are self-paced, flexible, and convenient. You can take them at any time, day or night.

• Classroom courses – these classes are taught in a classroom setting. They have fixed schedules and follow a syllabus. You need to attend regular class meetings.

Digital Marketing Certification By IIT Roorkee

IIT Roorkee is providing certification in digital marketing. In this certification, you will learn about digital marketing, how it works and how to handle social media, SEO, and affiliate marketing to get a good lead from your users. 

CollegeIIT Roorkee
CertificationDigital Marketing
Starting Date20th August
Mode Of TrainingOnline
Class ScheduleSaturday & Sunday
Duration 4 to 5 Months

How Digital Marketing certification by IIT RoorKee is the most obvious choice for professionals in 2022?

Digital Marketing Is A Growing Industry

Digital Marketing Is A Growing Industry That Has Evolved From Traditional Advertising Methods To More Efficient, Effective, And Innovative Strategies Which Are Used By Companies All Over The World.

opportunity to connect with their customers

Digital marketing provides companies with the opportunity to connect with their customers in fresh ways. As they have evolved, these strategies have become increasingly sophisticated and effective. Many are now considered best practices.

Goal of digital marketing

The goal of digital marketing is to attract visitors to your site and engage them enough that they want to interact with you. When they do this, they’re called ‘converts’. Once you get someone to convert to a lead, you then need to nurture them until they buy or signup for something. You can often track down where people who visit your website came from and what they clicked on if you use Google Analytics. By using this information, you can improve the content of your website to increase engagement even further.


Digital marketing can be split into three types; search engine optimization (SEO), pay-per-click advertising (PPC), and email marketing. SEO helps to promote websites and PPC ads help to market products and services directly to consumers. Email marketing is used to keep subscribers engaged and interested over time. It works by sending out emails containing interesting content that will encourage readers to open up your messages and read on.

Social Media Marketing

Social Media Marketing (also known as social PR) can be a great way to share news about your company and get more people talking. If done correctly, it can be successful at helping to generate traffic for your business and boost visibility. However, there are times when no matter how good your product or service is, a negative story may overshadow the positive ones and put your brand in a bad light. Therefore, it’s important to learn how to respond to negative reviews quickly and effectively so that any damage is minimized.

online marketing or Internet marketing

Digital marketing is also commonly referred to as online marketing or Internet marketing. Regardless of whether you call it, this term encompasses all of the methods businesses use to bring customers into contact with them. These days, just about every business relies on the internet, either for sales purposes or customer feedback. It’s therefore vital that you make sure you know how to use it to your advantage.

The first step towards success in digital marketing involves choosing the right keywords. Search engines like Google will rank sites based on the number of relevant searches they receive. Keyword research is essential to understanding which words relate to your industry and are most relevant to your target audience. There are lots of tools available that will help you find the perfect keywords.