How to market yourself as a life coach

life coach

In this article, how to market yourself as a life coach… If you’ve ever considered becoming a life coach, you know it’s a competitive field. You’ll need to stand out from the other coaches who are trying to get new clients. This guide will teach you how to use your personal brand to market yourself as a coach and attract more clients than ever before.

Find your niche.

In order to effectively market yourself as a life coach, you need to find your niche. Your niche is the particular focus of your coaching business and how it is different from other coaches’ businesses.

It’s important for you to find your niche because this will help you:

  • Separate yourself from other coaches in the field and make it easy for people who are looking for help with that specific issue to find you. For example, if someone needs help with their career path and wants to speak with a coach who specializes in helping people transition into new careers, they would be more likely to contact you than another life coach who only offers general coaching services.
  • Reach out and connect with clients who share similar interests or values as yours, which can increase the likelihood that they will engage with both your content on social media and eventually become customers themselves.

Create a social media presence.

How to market yourself as a life coach.

Social media is a great way to build your brand and connect with potential clients. You can use social media to announce new content, share tips, and engage with the community by asking questions.

  • Facebook: Create a Facebook page for yourself as a life coach or business owner. This allows you to post updates about any life coaching services or events you’re hosting.
  • Twitter: Create an account for yourself that promotes what you do as a life coach. Tweet about topics related to being happy and successful in general, so people will see how helpful your services are! You can also include links back from your Twitter feed onto other pages where they’ll be able to learn more about who they’re following on Twitter too!
  • LinkedIn: If possible make sure that there’s some sort of “profile” available before starting up any kind of business relationship; this includes things like blogging posts which may contain personal information (such as age) but are relevant nonetheless when speaking out against prejudice based on race/gender etcetera.”

Set up a website that looks professional.

How to market yourself as a life coach.

The first thing you need to do is get yourself a website. If you’re not tech-savvy, this can be the most daunting part of starting your business. Don’t worry! We’ve got you covered, with tips on how to make sure your website looks professional without breaking the bank:

  • Use a domain name that’s easy to remember. It doesn’t have to be; it just needs to be memorable so people can find it easily in search engines and on Google maps (if they’ve never heard of anything else).
  • Use a good hosting service and web design company that will build your site from scratch for less than $1500 USD or hire someone like me who charges $2500 USD for their services but guarantees quality results within 45 days of the project launch date.*

Use testimonials.

How to market yourself as a life coach. One of the best ways to get people to trust you is by showing them that other people trust you. Testimonials are a great way to do this, as they show past clients who have been coached by you and their feelings about the experience. Ideally, these testimonials should be from people who have been coached by you for at least 6 months so that they can give an accurate account of how much progress they made on their goals during their coaching sessions with you.

Use video to communicate with prospective clients.

Video is a great way to communicate with your prospective clients. Videos allow you to display your knowledge and expertise, as well as showcase your personality and warmth. They also allow you to demonstrate skills that are important for coaching, such as listening skills, questioning techniques, and empathy.

For example: if someone has just signed up for my free session with me over on my website (you can click here), they will receive an email from me explaining what happens when they first start working with me. In this email, I talk about how we will use video calls so that I can coach them remotely—so it’s helpful if they have a webcam or camera that allows us to see each other during our sessions.

If someone doesn’t have this equipment yet but would like one before their first call with me then I’ll often recommend the Logitech HD Pro Webcam C920 because it’s easy to use and creates high-quality footage which makes communication easier!

Focus on the change you help your clients make.

How to market yourself as a life coach. The first thing you need to do is establish what you can do for your clients. This may sound obvious, but it’s important to spell out exactly how you will help them make the changes they want. For example, if the change they want is to improve their relationship with their partner, then your first step would be identifying what specifically needs improving in that relationship. Then, depending on your experience and training as a life coach, you’d be able to offer strategies for improving these areas of concern—perhaps by giving them some exercises or advice on how best to communicate with their partner.

Once you’ve identified these areas that need work and worked out what sort of advice and guidance might help them get there (based on your expertise), it’s time to put together a marketing plan that demonstrates exactly how this coaching process works. Start by creating an email signature that clearly lays out what services you provide and include links back through from any other relevant content (like blog posts). Your main landing page should also have this information displayed prominently so people looking around can see at a glance just what kind of services are available when working with you as their life coach

To market yourself as a life coach, you need to know who you are and what makes you stand out in the field

To market yourself as a life coach, you need to know who you are and what makes you stand out in the field. Here are some questions to ask yourself:

  • What am I good at? And do you have an expert business coach?
  • Who is my target audience?
  • What are my competitors doing that’s working well for them? How can I do that too—but better!
  • What do I want to achieve with my life coaching business in the next 3 months, 6 months, 1 year, and beyond?


I hope this article has been helpful in understanding how to market yourself as a life coach. If you have any questions or comments, please feel free to reach out!