Voice and Visual Search: The Next Frontier of Digital Marketing

Introduction

Tvoice and visual search is new technologies are already affecting our digital marketing strategies, and there’s no doubt that they’ll continue to do so in ways we can’t even imagine yet. But how does this affect PPC? How can you optimize your content so that it’s easier for search engines to understand what you have to say?

What is Voice Search?

The rise of voice and visual search has changed the way we search for information on the web.Voice search is a way of interacting with search engines using your voice. The user speaks into a device, and the device translates their speech into text. Then, the text is processed by the search engine, which returns results (usually in real-time).

Voice interactions have been around for many years—Google has been using them since 2010—but they’re only now becoming mainstream because they’re easier than typing on keyboards or tapping on screens; people just get used to being able to talk into things as we do when we’re talking on our phones.

What is Visual Search?

Visual search is the use of images to find information. It’s a concept that has been around for years, but recently has become more popular as more people start using their phones and tablets while they’re out and about.

Visual search takes advantage of our natural inclination to view images over text or other forms of content—and it works particularly well when combined with voice commands like “what’s this?” or “show me pictures.”

How Does this Affect PPC?

In order to get the most out of your PPC campaigns, you need to make sure that each keyword you are targeting has a strong relevance to your website. This can be done in several ways:

• Use keywords in the content itself. Instead of just using a few words such as “affordable travel” and hoping people will respond, use more specific words like “cheap flights from San Francisco” or even just “airfare deals from San Francisco” so that Google knows exactly what they’ll be looking at when they see those terms on their search engine results page (SERP).
• Place keywords throughout your title tags, meta descriptions and alt tags (if applicable). These fields give people another way of finding what they’re looking for when searching online so keep them relevant!

How Can You Optimize for Both?

• Use keywords in your content.
• Make sure your content is easy to read.
• Use a responsive design that adapts the size of content based on screen size and orientation, so it looks beautiful no matter how you’re reading it.
• Use images and videos appropriately, especially if they’re relevant to the topic at hand (and not just some random stock image).

Imagine what would happen if we could find all these answers with one click? Imagine how much time we’d save!

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Make it easy for search engines to understand your content.

• Give your content a title and description. Search engines use these to rank pages, so it’s important that you provide them with as much information as possible.
• Use keywords in the text of your site to help search engines understand what they should be searching for when users type in queries related to your site.
• Headings and subheadings can also help break up long pages into more manageable chunks—and make them easier for readers to skim through quickly on mobile devices!
• Internal links will allow users who want more detailed information about an item or topic within one piece of content (for example, an article) find those articles easily without having to scroll down the page first before finding where those links lead (which could take several minutes). Linking out allows people who are interested in other things related but not directly connected with what was being discussed earlier–like news stories–to find similar articles elsewhere online without leaving their current location altogether.”

Conclusion

We’ve covered how voice search and visual search both play an important role in digital marketing. Both types of searches are growing, but they still have some hurdles to overcome before they can be fully integrated into our day-to-day lives. But with some careful planning and optimization, it’s possible to reach more people across all platforms—and that means better results for your business!