5 Strategies to Build and Configure a High-Tech Corporate Database in 2022

The B2B business realm today is heavily reliant on data-led marketing campaigns. With the high ROI of big data and AI applications, the demand for a top-notch corporate database is massive today. From account-based marketing to cold calls and marketing emails, the success rate is directly proportional to your B2B database quality. When we speak of database quality, multiple factors are considered such as:-

• Accuracy and Usability of your corporate database
• Whether it is auto-updated or manually updated
• Frequency of updates in either case
• How well oriented it is with your business ICP
• Relevance of data fields in terms of subject, designation, contact details, and so on

Important Signs that your Database needs to be Revamped

For B2B business owners in Malaysia, these are the impending signs that you require data cleaning service Malaysia:-

• Unable to support or provide adequate leads/insights for new-age demand generation strategies
• Limited filters are hampering your current data usage and viability
• Non-standardized formats are reducing your ROI
• Hasn’t been updated for a while, thus causing productivity loss

• Database scope is confined to only a limited percentage of your target audience

5 Winning Strategies to Build and Configure a High-Quality Corporate Database

1. Don’t buy from resellers or data brokers

Always partner with a reputed and certified B2B corporate database service provider. A reseller might give you a cheap deal, but there will be no quality assurance or service guarantee whatsoever.

2. Start within your means and pay as you grow

For small businesses and start-ups, you can begin with creating a manual database. You may not have the resources to purchase a high-tech AI database right away. It is best to start within your budget and opt for data cleaning/configuration/automation services as you grow.

3. Leverage High-Value Content for Lead Generation

Upload your best content pieces as gated content on your website and social media pages. This way, when a visitor wants access to this content, they will have to provide their contact details as requested. With well-researched, high-value e-books, whitepapers, and market research content, you can entice prospects and build an excellent contacts list.

4. Gauge your Database relevance with your ICP

Scan your basic contact lists to the user profiles and company listings on your database regularly. Weed out any unqualified leads or unverified data that doesn’t match your core client profile. This will save plenty of time and effort by ensuring that you don’t chase the wrong leads.

5. Opt for Routine Database Cleaning and Formatting

As stated above, keep an eye for any of the aforementioned signs that your database is due for a cleaning. Ensure that you get it done before any major roadblocks hamper the productivity of your sales/marketing team.

Conclusion

If you have been relying on a manual database so far, the need to get it configured will arise periodically. It is high time that you make the transition to an automated database. Apart from high ROI, a cutting-edge AI-driven database offers multiple advantages such as increased efficiency, auto-upgrades, accuracy, and cost-efficiency. Rather than creating a new database from scratch, get in touch with data cleaning service Malaysia to revamp the original. A futuristic business vision necessitates that you map the constituents of a lucrative database specific to your B2B marketing. Then you can replicate similar strategies across other departments for full-fledged digitization and holistic business growth.