Winning Social Media Marketing Strategy in 5 Steps

What is the single most important thing you can do to improve the success of your social media campaign? To begin, develop a well-researched and well-planned social media marketing strategy that will serve as the foundation for a successful social media campaign. Although there is no obvious road to developing a successful social media strategy, there are certain suggestions to follow. The five steps below will walk you through the process of developing an effective social media marketing strategy.

Step 1: Establish clear and quantifiable goals. Social media marketing aims to improve brand awareness, search engine rankings, relevant site traffic, conversion performance (e.g., product or service sales), reputation management, and customer engagement. Increasing your digital presence can help you achieve your personal or business goals through social media. If you don’t know where to start check out Subscriberz and their wide range of social media services.

Blogs:

• Within six months, the number of posts to comments increased by 20% (i.e., visitor comments/posts=conversions).
• The total number of unique visitors climbed by 30% in just six months.
• The average number of unique visitors climbed by 20% in just six months.
• The overall number of views climbed by 40% in just six months.
• RSS subscribers climbed by 10% in just six months.
• RSS feed enquiries increased by 5% in six months.

Microblogs on Twitter:

• The number of followers climbed by 20% in just 30 days.
• Retweets climbed by 30% in just 30 days (message amplification).
• The click-through rate (CTR) of links sent in tweets increased by 10% in just 30 days. (Hint: Observing which links have the best CTRs will help you fine-tune your tweets to include links that your customers are interested in, increasing your CTR.)

Social Networking Websites:

• In just five months, the number of friends had climbed by 20%.

• The number of comments climbed by 30% in just five months.
• The number of posts and comments in discussion groups climbed by 40% in just five months.
• The ratio of comments on uploaded videos to the number of videos uploaded increased by 20% in just five months.
• The percentage of words on uploaded images to the total number of photos uploaded climbed by 20% in just five months.
• The number of comments left on profiles climbed by 30% in just five months.
• The number of queries answered or requested has increased by 50% in just five months.

Image and Video Sharing Websites:

• The number of images or videos watched jumped by 30% in just four months.
• The number of unique visitors climbed by 20% in just four months.
• Within four months, your channel or stream will have a 10% increase in subscribers.
• Within four months, the number of comments on photographs or videos had increased by 30% compared to the number of images or videos released.
• The number of embedded links to your photographs or movies increased by 15% in four months (i.e., links from other sites to your images or videos).

Why Within four months, users’ average photo or video rankings increased by 30%.

Step 2: Identify your target market. What is your target market’s demographic? What social media platforms do they use? What are their responsibilities on these social media platforms?

Step 3: Investigate your rivals. What are the latest social media trends (i.e., which platforms are gaining and losing popularity)? What requirements do your competitors fall short of? Who will be your primary rivals? What are the best practices for smm panels? To assess your company’s strengths and weaknesses, as well as market and economic opportunities and threats, do a SWOT Analysis.

Step 4: Come up with new strategies. Choose the best social media networks to reach your target demographic. Create a distinct plan for each social media network to fulfill the platform’s individual goals. Each social media site has its own set of features and communication methods. The strategy you use to achieve your goals on social networking platforms like LinkedIn, for example, will be significantly different than the strategy you use to achieve your goals on a business blog. To put it another way, there is no such thing as a universal solution.

As a result, the 8 Cs of the Social Media Marketing Mix for each social media platform must be changed. Here are several options for accomplishing this goal:

• Listen to the platform’s “rules of the road” and discover how to act, begin dialogue, engage, and motivate the participants.
• Recognize and respond to other platform users, keeping in mind that you should always be a contributor rather than a promoter.
• Work with other platform members to build mutually beneficial relationships with platform users.
• Contribute content to build your reputation and establish yourself as a vital member of the community.

Step 5: Keep track, measure, and tweak. To achieve your goals, evaluate your progress and fine-tune your marketing plan based on the findings. If your blog’s number of viewers and subscribers is declining, for example, you might adjust your content to better represent your target market’s interests.

Try asking a question at the end of each blog entry if you’re having difficulties attracting readers to comment. To put it another way, developing and executing a social media marketing strategy is a never-ending process. You should assess and fine-tune your strategies on a frequent basis to maximize the impact of your campaign.