Sudden drop in Website Traffic Down? How to Diagnose and Fix Traffic Drops

Introduction

We all know that traffic on the Internet is a good thing. But sometimes, you get so much traffic that it can become overwhelming. When this happens, your site may start to slow down or even crash and burn. If you’re experiencing any of these symptoms, there’s a good chance that someone else out there is also dealing with them right now! So why not join forces?

You’ve been working hard to get your website off the ground and increase its traffic. But then, suddenly, it drops. Your analytics say it’s because of a drop in visitors from search engines like Google, but that doesn’t make sense if you’re making an effort to optimize your keywords and titles for higher search engine rankings. If you’re seeing this happen on more than one page of your site, then there may be a problem with how your site is set up—and that could mean trouble ahead. Here’s what you need to know:

How to Check for Broken Links?

• Use the Broken Link Checker Tool.
• Check your HTML code. You can use a tool like [Check My Links](https://www.pingdom.com/) or [Open Site Explorer](https://opensiteexplorer.org/edu) to find broken links in your site’s HTML code, which is located at the bottom of every web page on your site (see Figure 1). If you see any broken links, fix them immediately!
• Use a site like Pingdom or Open Site Explorer to check for broken links within each individual email campaign that you send out weekly—and make sure they all have valid emails attached with proper conversion tracking codes so we can analyze their successes!

Cut Down on Redirects

Redirects are a common cause of website slowdowns and can be problematic for your site’s performance. They’re also a way to use SEO, internal linking and to change the URL of a page.

Redirects work by telling search engines that someone else’s page should be displayed instead of yours when someone searches for something on your site. For example, if you host an article about “dog training” but someone wants to find out how to train dogs using clicker training (a method of positive reinforcement), they might go directly to the “clicker training” page without finding any links from other pages on your website (like articles about dog behavior). This means that they don’t see any information regarding clicking/rewarding/negative reinforcement methods–only what’s available at [article].

Check URL’s Indexing Status

You can check your Google Search Console to see if you have any issues with the URLs. If you do, add them manually or contact us for assistance.

• Check your URLs are indexed in Google Search Console: https://www.google.com/webmasters/tools/.
• Make sure all of your site’s URLs are listed under “Indexed” and not “Not Indexed”.

If they’re not listed as “Indexed”, then there might be something preventing them from being found by search engines like Google and Bing which could lead up a drop in traffic on your website!

Use the Mobile-Friendly Test

You can use the Google Mobile-Friendly Test to check if your website is mobile friendly. If it’s not, then you should consider making changes.

Using this tool will help you determine what needs to be changed on your site in order to improve its performance and make it more accessible for users with smartphones, tablets and other devices.

Check Your Analytics

Analytics is a good place to start looking for any obvious issues. Analytics can tell you if there are any obvious problems with your site’s traffic, such as a sudden drop in website traffic or an unusually high number of people leaving the site at once (a red flag). It can also show you where the majority of your visitors are coming from—if they’re coming from outside of Google searches, it might be time to reevaluate your SEO strategy!

Checking your Website’s mobile friendliness status is a good plan if you notice a drop in traffic.

If you notice that the number of visitors coming to your website has dropped, it’s a good idea to check how mobile-friendly your site is. The Mobile-Friendly Test helps you do this by giving you an assessment of how well your website works on mobile devices. You can use this tool here: https://www.google.com/webmasters/tools/.

The next step is checking analytics for any data that may be missing from each page of your site; if there are broken links or redirects (links which have been moved without informing users), fixing these issues will help boost traffic back up again!

First, check your analytics.

You can use analytics to diagnose your traffic problems, and then fix them.

Analytics are the best way to see where your traffic is going and why it’s dropping. Google Analytics (GA) will give you access to many different metrics about how users are interacting with your site—and these include information on what pages they’re visiting and which ones they’re spending time on. If there’s a long delay between when someone clicks on a link and when they actually arrive at their destination page, GA might be able to tell us why that happens.

Once we’ve analyzed GA data in our dashboard, let’s look at other sources of data as well:

Landing Pages & Top Performing Pages: These show us which pages had the most conversions (i.e., visitors who converted into customers). We can also see how many visits came from different locations around the world so we know if something needs fixing before things get worse! This can help us determine which type of content works best for each individual geographical area – but remember that everyone has different tastes so don’t rely solely on this metric alone!

Is there a problem in the search console?

If you’re seeing a sudden drop in traffic, the first thing to do is check if there’s a problem with your search engine. The best way to do this is by going into Google Search Console and checking for any errors or issues that could be causing this drop in visibility.

You’ll likely notice something like this:

This means that your website isn’t indexed—it’s not showing up on any of the SERPs (search engine results pages). You may have missed out on some opportunities because of this! If so, make sure you update all of your links and optimize them as much as possible so they can rank better than before.

Also Read: Google Word Coach game: The Fun Way To Learn English

If there are no crawl errors but still no indexing happening despite having made corrections where needed then perhaps it could be because something else has happened between when we published our post and when people started viewing it: maybe someone hacked into our site? Or maybe someone bought advertising space around another site which redirected traffic away from ours? In short: anything can happen here except lack of effort on behalf of both parties involved; however we recommend contacting experts who specialize in resolving these types issues ASAP before things get worse due to lackadaisical attitude towards proper maintenance procedures required throughout every phase (including design layout).

Start with your top-performing pages.

If your website traffic is down, think about the top performing pages on your site. These are the ones that are performing well, right? If they’re not performing as well anymore or if they’ve lost their luster over time (i.e., if you can’t remember what those old posts were all about), try to figure out why this might be happening and how you can fix it.

If there isn’t a clear reason why something in your content hasn’t been doing well since its inception (like an old article has been outdated) then maybe it’s time for a refresh!

Next, look at your low-performing pages.

• Look at your low-performing pages.
• Make sure the page is optimized for the keywords you’re targeting and has great content.
• Check the title, description and content of your pages to see if they are relevant to what people are searching for on Google and Bing. If they aren’t, then it might be time to revise them!

Next, look at your low-performing pages:

• Check their titles (make sure they are not too long), descriptions (make sure there is a call-to-action in there) and even their images too – because this could also affect how much traffic these pages get!

Make sure your website is set up for success.

When your website is not performing well, it’s easy to blame the visitor. But if you’re unable to see what they are seeing, how can you possibly know why they’re leaving?

Here are a few things that may be causing your website’s sudden traffic drop:

• Your site isn’t mobile friendly – If people can’t find information on your site when using their phones or tablets, then there’s no point in having it at all! Make sure that all of the pages of your site can be displayed on these devices by ensuring that the HTML code is correctly set up and making sure images are sized correctly for smaller screens.
• Your site takes too long for people to load – If users have patience but eventually give up waiting for a page to load before viewing anything else on your website (e-commerce sites especially), then it’s likely they’ll go elsewhere instead. Keep speed in mind while designing pages so they load quickly yet still look good enough as well.*Your website uses secure encryption when communicating with customers who enter sensitive information such as credit card numbers onto forms within secure areas of websites like PayPal

Your website traffic shouldn’t decrease without knowing why.

It’s important to know why your website traffic should decrease, and how to diagnose and fix traffic drops. The first step is to check the source of your visitors’ data. If they’re coming from a specific source (like Google), then you can assume that this is where the problem lies.

If it’s not coming from Google, then look at other metrics like keywords and keywords per pageviews or ecommerce sales (if applicable). Look for anything out of the ordinary—a sudden drop in traffic could be caused by malware infection on your site or some other unexpected circumstance that has affected users’ behavior on your site.

Also Read: How Can Use the Google Site Kit WordPress plugin?

Conclusion

These steps should help you diagnose some of the problems that might be causing your website traffic to drop. The most important thing is to keep an eye on how things are going, and if something seems off, double check what’s causing the problem. Most importantly, don’t panic! You may just need to make a few changes in order for things to go back up again.