For providing extra bling to your jewellery.

Whether it is jewellery made from precious metals and gemstones or it is imitation jewellery, it has to be one of the most loved items around the globe. Whether you are a mortar and brick jewellery store or an online store, marketing it in the right way is the key to success.

One of the greatest marketing tools is photography. It has the ability to reveal the best in your product and present it in the most fashionable and exciting way to your customers. Jewellery photography can help your business in many ways.

Bringing out the best in your jewellery

Jewellery items can be big and small. Regardless of their size, many of them have highly intricate details which might not be visible to everyone. Revealing these intricate details is extremely important especially if you have an online store.

This is where professional photography can be of help. A professional photographer can use the magic of his lens to bring out the best in your jewellery and provide various angles of your product to capture all that bling.

Engaging and interactive experience

3D Photography and videography of your jewellery will provide an engaging and real experience for your customers. The biggest hurdle in online shopping is the lack of trust. People are reluctant to buy online products especially expensive jewellery primarily because they do not trust the product to be real.

However, with 360-degree photographs, they can zoom in and out, check the product from left to right, and see the product exactly the way it is. This immersive experience helps not just your customers but also helps you project the exact look of your jewellery.

Better dealing with high competition

The internet is a huge global market and competition is always increasing. There are countless products to choose from. There are no borders, implying that your reach is limitless but so is the competition.

One way to beat the competition is attractive and intriguing advertising. Jewellery photography, particularly 3D or 360-degree photography, will help you compete much better with other sellers. 

Higher conversion rate

One of the greatest challenges faced by e-commerce companies is low conversion rates. Even after generating and directing considerable web traffic to their website, e-commerce businesses are often unable to translate this traffic into sales.

One of the primary reasons for this low conversion rate is that the product pictures or videos do not fully capture the potential of their product or are unable to appeal to the masses. Quality photography can change this.

If your pictures offer a real experience and can present the best-selling points of your jewellery, you will be able to translate traffic into sales and have a higher conversion rate.

Global reach across multiple platforms

With considerable innovation in the internet and web technology, you don’t just get to post pictures and videos on your website, you can share them across multiple platforms. The format of the pictures and the videos allows you to share them on social media pages and applications.

Such as Facebook, Instagram, Pinterest, Youtube, and WhatsApp. This opens for you vast opportunities which can turn you into a highly profitable business.

How to select the best Jewellery photographer?

Getting the right photographer for your jewellery photography should not be a problem. You will find many within your city. You can search online for those close to you. However, you must consider the below-mentioned factors before you hire someone.

3D or 360-degree photography & videography

You should look for a photographer who offers 360-degree photography and videography. They should have the necessary tools such as cameras and software for this. Their website should specifically mention that they provide 360-degree photography and they should ideally have a portfolio online that you can view. 

Proper studio

The photographer/company should have a fully equipped studio. If you can you should visit them and check out their studio. If, you cannot visit them because of the distance or because of time restrictions, they should be willing to receive your jewellery through courier services. They should have the necessary staff to provide retouching to your jewellery before the photoshoot.

Responsibility

The Brand Photographer London should be responsible enough to take care of your products. He should ensure that your jewellery is returned to you exactly the way it was received. This is extremely important because if the jewellery is not handled with care it can be damaged easily and you will end up losing money.