Promoting your brand and being present among customers and partners is one of the biggest needs of companies, regardless of the area of operation. One way to work on brand memory is through promotional gifts, which also have the benefit of pleasing and useful to the public.
There are many types of custom gifts that can be offered: bags, pens, t-shirts, pins and buttons, magnets, miniatures and custom key chains. This last option still has the bonus of versatility, as the keychain can have more than one function and can even be produced in different materials.
It is interesting to consider before ordering corporate gifts that something is offered that appeals to the public, that really suits them. Custom keychains also have an advantage here, as a majority of the population needs to carry keys around.
Regardless of the occasion, be it one for the participants of a corporate event, an internal celebration or even to give gifts to customers and partners, custom keychain are part of an important promotional marketing strategy to give visibility and recognition to your brand.
How to make custom keychain for your business
Some steps must be followed to ensure the quality and originality of the products. As with other types of gifts, choosing the best keychain will depend on the objective of the communication and relationship strategy. The materials of manufacture assign a more classic or modern tone, depending on the combination of the model and engraving forms.
Another important point is the choice of supplier, who must meet deadlines and offer creative solutions that suit the purpose of the key ring and the identity of your brand. When the need arises to offer a custom item to create identification, this is an excellent option and should be given due attention to make it a successful strategy.
To guide you in this choice, we have prepared this article with the best materials and models of keychain, types of engraving and how to choose the best supplier of custom keychain for your company. Check out!
Materials for custom keychain
Choosing the material well is one of the steps when customizing keychain. It is necessary to consider the quality and appearance that the material will give to the final gift, after all, the key chain is still a channel of dissemination for your brand – which reinforces the importance of the material. Durability and resistance are important factors when choosing the type of material, after all they are utilitarian pieces for the routine. The nobility of the materials also gives it a classic look and can be used as an elegant gift. Materials such as acrylic or silicone, for example, allow the keychain to have constant use without wearing out.
Get to know some of the main materials used in the manufacture of custom keychain:
Acrylic is a type of plastic, very similar to glass but more expensive, sold in sheets of different thicknesses. Acrylic is up to 10 times more impact resistant than glass similar in size and, when broken, does not spread shards and is scratch-free.
In custom keychain, acrylic can be transparent like glass or colored. This material can be applied in different formats, following a special cut or texture, and receive the logo with engraving, adhesive or laser printing.
The benefits of acrylic for the production of corporate gifts are its durability and versatility. It is interesting to note that this material will not always convey a “serious” image, which can be a hindrance for some companies. In that case, the next two materials might be the best choice.
In this material the options are also varied. Leather, usually synthetic, is cut and sewn into the desired shape, and can be combined with metal or acrylic pieces. As for the application of the brand, there is the possibility of receiving hot stamps or embroidery.
Leather has a more rustic and robust appearance, being interesting for traditional companies that want to convey an image of strength and confidence. When added to metal, the number of engraving possibilities is greater, in addition to giving the gift an elegant appearance that can be used as a gift for partners, customers and employees on special occasions.
To further ensure the preciousness of the gift, there is the possibility of choosing a keychain package such as boxes or velvet packages, for example.
Metal stands out for the production of custom keychain precisely because of its durability, appearance and the variety of applications and formats. With this material, the keychain can be flat or 3D, adding dimension to the gift.
The metal keychain can be customized with the application of the brand in engraving, laser printing, resin and adhesive. In addition, its format can include one more practical function, such as a can and bottle opener, nail clipper or carabiner.
It is limited in terms of color, receiving a bath of gold, silver, bronze or other metallic color, but other applications such as enamel or resin can be used to achieve the desired result. Thus, it is a resistant and beautiful material option.
We can mention stainless steel keychain as an excellent choice for personalization, as they allow different types of polishing, engraving and formats such as openers, retractable cups, pliers and other possibilities.
When you offer a custom gift, you are offering the public a touch on a product (sometimes it is pre-made) by stamping or engraving your brand.
The customization of gifts allows you to create something unique and exclusive for your audience, transforming something simple into memorable. Through customization, it is possible to create keychain with specific formats, such as your 3D logo.
Regardless of the format chosen for creating custom keychain, the most important thing is that they reflect your company’s values and identity.