How to Sell on Instagram: 5 Steps To Make Money And Move Units

In June, Instagram reached one billion monthly users, almost an eighth of the global population. It is a hugely popular platform, and its growth trajectory shows no signs of slowing down. Buying Instagram Followers

Advertisers are unhappy with the number of money businesses spend to promote their products or services on Instagram. In Q2 this year, ad spending increased by 177 percent over the previous year. Buying Instagram Followers

Impressions increased by 209 percent, and CPMs (average price per thousand impressions) fell by 10 percent. Advertisers are investing more money in photo-sharing apps than ever before and doing it better. There is a lot of competition.

Instagram Selling

However, Instagram is used by approximately two million advertisers each month. This is still a tiny fraction of the one billion. Even though Instagram users are not all looking for new products or services, it is still a great platform to promote your product. Buying Instagram Followers

Here’s how I do it! These five steps will help you make money and sell units on Instagram. You’ll soon be trading like a veteran on Instagram.

Step 1: Create a business profile

This is not a new concept, but many small business owners I speak to would like to sell on Instagram without first doing this simple step. You have many selling and reporting options when you convert your Instagram account to a business profile. Let’s first discuss how to do it. Buying Instagram Followers

Log in to your account and click the cheeseburger-looking button at the top right of your dashboard.
Scroll down to “Switch To Business Profile”
Boom! You’re done. You can always switch to your account anytime by returning to the same spot.

Now! Here are some highlights of the features you will have after making the switch.

Instagram Insights

It is not as simple on Instagram to find out a follower’s personal and demographic information. It is even harder to aggregate that data. Instagram Insights handles all the heavy lifting.
Instagram Insights: Selling
You won’t be short of data; you can access it all from your smartphone’s app when you switch to a company profile. You’ll find metrics such as website clicks, reach, and impressions under the Activity tab.

The Content tab lets you see more detailed information about each story or post, including their profile visits and engagements. The Audience tab allows you to track the location, age, gender, and days of active followers. This is beneficial information as we move on to Step 3.

CTA button.

This button is located at the top right of your profile, under your bio. It allows people to call, email, or get directions to your business.
Story links Instagram does not allow users to link within their posts, as you may have guessed. Instagram also allows only one website link per bio. You can add links to your Instagram stories to enable you to direct your followers to different products or landing pages. Reports are prominent and rapidly gaining popularity, so this is an advantage. For more amazing tips, check out this post about Instagram story hacks.
Facebook alignment. Now you can connect to your Facebook page and run ads through Ads Manager/Business Manager. This is Step 3. We’ll get there, don’t worry.

Step 2: Use hashtag research to boost your organic campaigns

One thing I notice when I take over an Instagram account for a business is that business owners want to reach more people. They don’t know how. A hashtag might seem silly to you if you are a serious business owner. The truth is that hashtags are the best way to impact your organic Instagram campaigns. You can see post-by-post how many people saw your posts via hashtags. Both of these numbers will rise if you are smart about hashtags.

Although “Hashtag research” sounds a little pompous, it is quite effective in practice. It is straightforward. Discover > Search >Tags to search for keywords related to your niche. The hashtag will be displayed in the search results. You can add your post to Discover using that hashtag in the center. Buying Instagram Followers

Instagram Discover: Selling

Use a mix of hashtags with high posting volumes and lower posting volumes. Because the “comparatively lesser” variety is often just as relevant, if not better, and they give your post a chance to be seen by a high-intent crowd, it will also increase its engagement rate.

Choose a messaging style that you like best. You can use Hoot suite and Sprout Social tools to plan your organic social media schedule weeks ahead. Buying Instagram Followers

Instagram Insights allows you to schedule posts during peak hours. You can be playful on Instagram and showcase your brand’s personality while displaying eye-catching product creativity. Make sure you include “link in bio” CTAs in your copy. Also, update that link often to reflect promotions or areas of focus.

Step 3: Run ads

Another common complaint is that I have a limited budget and want the best out of it. Many business owners believe that low budgets mean they are out of running to get Instagram ads. This is false. Executing well will result in more money for you running paid Instagram campaigns that are low-budget than creating and running organic ones.

You might be thinking, “Otherwise, I would have to pay someone to do it for my benefit,” But organic campaigns aren’t free. Yes. Yes. But Instagram ads have the potential to generate insane ROI. If you do it right, your money will be returned with lots of interest.

You won’t get the best bang for your buck if you click “Promote” in the Instagram app. You will be limited in your interest and targeting. Additionally, you won’t be able to access Custom Audiences. This allows you to re market to Instagram users who have done specific actions on your site and encourage them to purchase the widget.

Instagram Custom Audiences: Selling

You can run your ads together with Facebook ads or edit your placements so that they only appear on Instagram. Set up your campaigns in Ads Manager. Buying Instagram Followers

This will give you access to Facebook’s extensive targeting options and Reach and Brand Awareness campaign types. These allow you to place your ads in front of many users at a very affordable price. These campaigns can be used with RLSAs to convert prospects later in Search. Or, as I said, you can use them in Ads Manager to create a remarketing list and run conversion campaigns via Facebook and Instagram.

Step 4: If you are moving physical items, use Instagram shopping

It’s great to shop on Instagram. You can’t use it to sell services. If you’re not selling services, skip to the next step. However, if you are an e-comm vendor, Instagram shopping will be your best friend.

Here’s a brief explanation of what it is and how you can set it up. Shopping posts are similar to organic posts, except that users can tap to view the products and see their prices. Buying Instagram Followers

Instagram Shopping: Selling

Clicking on the tags will take them to a product detail page with a description and CTA. They then click on the landing page.

It’s a matter of creating a product catalog and enabling product tags before you can set it up. Check out our post about using Instagram Stories to shop.

You can use Instagram shopping ads to equip yourself with both the intent-wrangling capabilities of Google Shopping and the sophisticated audience targeting of Facebook. Manual targeting (Demographics, Behaviors, Interest) allows you to reach a large base of new prospects.

Using product tagging in Instagram Shopping to show these prospects all relevant details about your product, including how it looks and what it costs, ensures that everyone who interacts with your ad on Instagram is highly qualified once they land on your website. Buying Instagram Followers

Your Instagram shopping posts will reach more people via the new Shopping channel in Instagram Explore.

Step 5: Work with influencers

Selling to Instagram Influencers
Influencer marketing is a growing trend that has been around for some time. It’s particularly prominent on Instagram, where it’s used to promote physical products. Why? Why?

The millennial Instagram influencers are a plethora of people who deeply understand the app and how to use it to build and retain a loyal following. These tiny stars can be found on Instagram for as low as $5-$10 per 1,000 following. Buying Instagram Followers

If you wanted to spend $100 on influencer campaigns, you could afford an influential with approximately 10,000 followers. This is 10,000 people who have never heard of your product. This strategy can be more cost-effective than spending $100 on an Instagram campaign reaching 10,000 people.

Instagram selling is all about buying in.
You must first invest in Instagram and make it a profitable channel to reap the benefits. Don’t let a modest budget stop you from investing in ads, influencer posts, and even organic campaign management. These five steps, taken together, can make you serious money with Instagram sales. It’s time to get started!