Complete Guide to Video Marketing for Businesses in 2022

New technologies and social networks are constantly emerging. Businesses of all sizes are now exploring opportunities to leverage video marketing in their digital strategy. While it’s challenging to Keep up with the latest trends, video marketing is an opportunity for businesses to stay relevant, target new audiences, and drive ROI.

Recently both Google and Facebook are prioritizing video content in search results and news feeds. In his own words, Srinivas Narayanan, director of ML/AI at Facebook, says that “if a picture is worth a thousand words, a video is a library.” Therefore, businesses that utilize video marketing in Adelaide or elsewhere will have a clear advantage over their competitors.

Here is a look into the emerging world of video marketing.

What is Video Marketing?

Video marketing uses video content to promote business and sell products. It can be a simple explainer video on a homepage or a professionally produced full-length TV ad. With the rise of online video, businesses have new opportunities to connect with prospective customers, engage with existing customers, and build a strong brand.

One of the studies shows that video marketing increases customer retention by 35%. Additionally, 71% of consumers admit that they find sponsored videos highly relevant. This means video marketing is the way to increase relevance while increasing customer retention.

Ways Video Marketing is Important for Businesses

1. Higher engagement

Video marketing has been found to increase user engagement by up to 80%. Videos help businesses interact with new prospects or existing customers, leading to more sales, which is important for digital businesses.

2. Improved SEO

Video content is a critical piece of your content marketing strategy. Video helps you rank in Google search results because it’s considered rich media. Using professionals for digital marketing in Adelaide or any other city will help optimize your video to improve SEO. 

3. More traffic from social media

With the rise of reels and videos, more people are spending more time watching videos on social media. With Facebook’s recent algorithm change, organic reach is down, so businesses that want to stay relevant must start investing in video marketing.

4. Increased sales

When executed well, video marketing leads to increased sales. A survey found that 66% of consumers interested in a product watched a video about it before purchasing. Similarly, it boosts customer confidence about a brand increasing sales.

5. Increased organic Website Traffic

Compelling video content can drive a significant amount of website traffic. You can publish your videos on your homepage and social media channels to drive more traffic. 

Types of Video Marketing

1. Brand storytelling

It is a type of marketing storytelling used by brands to engage customers with their products and company. Brand storytelling can help companies create a strong image and boost customer engagement when used in marketing.

2. Explainer videos

These short videos explain what your business does, your target customer, and how your product or service works. These videos are a great way to introduce a new product, service, or company.

3. Customer testimonials

They are short videos featuring current customers talking about your products and thanking you for the service you provide. These videos are a great way to add social proof and credibility to your business and boost trust among potential customers.

4. Live video

Here you start broadcasting video and keep it going for as long as you want. It’s a great way to connect with your audience and answer their questions in real time.

5. Product Demos

Product demonstrations are another way to explain how your products and services can solve your customers’ problems. You can create product demonstrations by filming yourself using your products or recording your employees using the product.

Ways to Start Video Marketing Today

● Be Authentic

Make sure you are being authentic and genuine in all of your videos. If you come across as inauthentic, you will lose your audience, as they won’t trust your brand.

● Start With What You Have

Don’t worry about creating perfect videos right out of the gate. Start with what you have and create something simple. Over time, you will get better at making videos and be able to make more advanced content.

● Invest in agencies 

With the competition in the digital world, your presence may sometimes take time to see. To increase your audience, video marketing in Adelaide is here to help you optimize your video marketing strategies. 

● Plan Your Video Strategy

Start with the end in mind. Before you create your first video, you need to know what you want to accomplish with your video marketing strategy. You can do this by creating a video strategy roadmap.

Video marketing is an important trend that businesses must pay attention to. It’s a great way to build your brand, engage new audiences, and boost conversions. As long as you have a strategy and a plan, you can make the most of your video marketing efforts.