5 Advanced options available in a modern jewellery website

The way we used to shop 10 years ago is very different from the way we do shopping today. Thanks to advancements in technology, shopping for anything has become more convenient. Most businesses today work online and give their customers the privilege of shopping from the comfort of their homes. There are several shopping apps and websites that are easily accessible to anyone having an internet connection. The covid 19 pandemic has only fuelled the use of digital shopping methods. Therefore, most retailers today, including the ones dealing in jewellery, have websites from where people can buy their products by clicking and placing an order.

These websites are extremely user-friendly and easy to understand and provide a hassle-free shopping experience to their customers. Here are a few advanced features that are present in every authentic jewellery website that enables their customers to shop with them without any worry.

User-friendly interface

One of the most important features of any business website is having a user-friendly interface.  Having the right jewellery website software to help you with the working of the website is absolutely essential. A website that is cluttered and too confusing is definitely a put off for any customer who is looking to browse through your products.

Build your own ring feature

Traditionally it was difficult to buy a customized ring online but today the build your own ring feature of the jewellery websites has made it possible to buy your engagement rings London without having to visit the store in person. The build your own ring feature provides you with several options pertaining to the kind of metal, stones and the design of the ring you prefer. Additionally, you can also chat with a jewellery professional online in case you want some recommendations for your ring.

Product Video

A great feature that has recently been added to the jewellery websites is that of product videos. Traditionally, a still picture of the product was available for customer viewing but today the customers can enjoy a high definition video of the product. They can analyse how the products look in 3D. Additionally, some websites also offer the try it on a feature where the customers are able to virtually try on the jewellery items to see how it looks on them before buying them.

Secure Payment Gateways

These days the jewellery websites offer several secure payment gateways on their websites in order to cater to a larger number of customers and also to gain the trust of their customers. Having a secure payment gateway will allow the customer to make online transactions without having to worry about their money being wrongfully used.

Prompt Customer Service

Many jewellery websites provide their customers with a prompt customer service in cases whether the customer needs additional information regarding a product. Whether you are buying gold or hatton garden diamonds online, you can always get in touch with a professional online and have all your queries answered by them.